# Feras Allaou

> Technical Growth Strategist. Ten years building software, cloud infrastructure and AI systems. Now I help companies find what’s holding them back, and what to do about it.

I work with companies that are stuck on engineering, visibility, growth or what to build next. I diagnose the problem, brainstorm options with the team, and recommend what to do. The work is mostly advisory; I build only when it makes sense. Every engagement starts with a free 15-minute call.

## Services

- **Engineering:** High cloud bills, slow releases, messy architecture. I find what’s slowing you down and what it’s costing you.
- **Team growth:** I look at how your engineering team plans, ships and works together, and help it move faster without burning people out.
- **Visibility & AI readiness:** Get found on Google and cited by ChatGPT, Claude and Perplexity. Use AI inside your company where it actually saves time.
- **Growth:** We go through your numbers together, find where people drop off, and decide what to try next.
- **Product ideas:** New ways to improve your platform. My ideas won two internal hackathons at companies I worked for.

## Work

- [From search filters to search by prompt](https://ferasallaou.com/work/filters-to-prompt/): Case study · Property marketplace. Users ignored the search filters. Instead of a rebuild, people now describe the home they want and AI sets the filters. Prototype in 2–3 days, live in 2 weeks.
- [Plurity.ai](https://plurity.ai/): Founding Engineer · AI search visibility. Helping brands in regulated industries like pharma, finance and insurance get found and cited by AI search.
- [AgentReady](https://agentready.ferasallaou.com/): ChatGPT app · AI readiness. Checks whether ChatGPT, Claude, Perplexity and others can find, read and quote your website, and tells you what to fix.
- [Sportswear brand](https://ferasallaou.com/): Growth audit. Online sales had stalled. Going through the numbers with the founder to find where buyers drop off, and what to try next.
- [Marillo.ai](https://marillo.ai/): Founder · AI. Letting non-engineers ask questions of their data in plain language, and earning their trust about where that data goes.
- [Laranja.io](https://laranja.io/): Founder · Developer tools. Deploys Node.js apps to AWS and Azure from one config file, with no hand-written infrastructure code.

## Topics

Technical Growth Strategist, growth engineering, growth consulting, technical advisor, fractional technical advisor, startup advisor, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), AI search visibility, AI readiness, llms.txt, MCP (Model Context Protocol), SEO, cloud cost optimization, AWS cost reduction, software architecture review, engineering team performance, engineering productivity, product strategy, conversion and funnel analysis, product ideation, AI adoption, agentic AI, AI-powered search, natural language search, LLM tool calling

## Contact

- Email: me@ferasallaou.com
- Book a free 15-minute intro call: https://calendly.com/feras-allaou/15min
- Mentorship on ADPList: https://adplist.org/mentors/feras-allaou-mul0qs9a
- LinkedIn: https://www.linkedin.com/in/ferasallaou/
- GitHub: https://github.com/ferasallaou/
- YouTube: https://www.youtube.com/@FerasAllaou

## More

- [Full details](https://ferasallaou.com/llms-full.txt): who I help, background, experience and expertise
- [Case study: From search filters to search by prompt](https://ferasallaou.com/work/filters-to-prompt/): Users ignored the search filters, and the team thought smart search meant a rebuild. Instead, I gave an AI agent the search they already had. Working prototype in 2–3 days, live in 2 weeks.